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The LARS=SEX GOD Fan Club Page
The LARS=SEX GOD Merchandising
Welcome to the original and official LARS=SEX GOD home page. This represents the base of our global efforts to have our rather unique brand name recognised by the ignorant masses. That's right, having started from humble beginnings at Mitchell campus of Charles Sturt University, Australia, we now have every intention of going all the way.
You're confused? Excellent! In a way, the LARS=SEX GOD phenomenon has already affected you. We offer no explanation because it would spoil the fun. Don't you remember being a kid at school where the "in"-crowd people had lots of in-jokes that none of us mortals ever really understood? Now you're an adult, it's time for revenge. This time, we are the "in"-crowd and those you hear asking "what the hell are they going on about?" serve to symbolise our success.
First, we started with simple graffiti. No, we didn't go stomping across railroad tracks with spray cans. We started small, scribbling it feverishly on lecture theatre desks. One of our dedicated group bragged that if it wasn't on the desk you were sitting at, it was on the one beside you. You can just picture him sitting down for a class, checking the desk, and then getting up to find a "virgin" desktop.
Then came experimentation with other mediums: email. One of our group logged on to the university computer system and spammed all the users with our simple message. A rush of imitators ensued, and access to the guest account was promptly disabled.
The next medium was the student newspaper. Another of our group tried sneaking in a small "LARS=SEX GOD" proclamation at the end of his article only to find that the sub-editor preferred it as the prominent headline. As has come to be the case with LARS=SEX GOD, it is often best to not ask why...
Each year, Charles Sturt University has an awards ceremony for the Theatre/Media students, known as the "Lens Awards". The posters advertising the event were soon doctored by students with liquid paper and black texta. Some were promptly souvenired by fellow LARS=SEX GOD afficionados...
At this point, the LARS=SEX GOD movement was starting to feel a little cocky. What next? The national press? TV? Clothing?
We started with clothing. More specifically, black corduroy hats. At a time of year when the student population was hard up for cash, we quickly sold 29 of these collector's items without the benefits of advertising.
Clearly, we were gaining an appreciation of what we could achieve with a little effort. Education, and thus confusion, of the masses became our goal. Two of our kind became so caught up in it they felt it necessary to purchase boxes of chalk and creep around campus at 2am writing it wherever possible. They were heartily congratulated the following day.
The following year saw the phenomenon continue in much the same vein. Our band of scribes continued their excellent work, and the year concluded with more merchandise: the LARS=SEX GOD t-shirt. The die-hards constituted most of our customers, but we noticed a new and worrying trend: people were forking out money for a shirt whilst asking "who is Lars?". We began to realise just how intriguing our little joke was to the rest of the student population.
LARS=SEX GOD is a movement, in some ways akin to a religion. In the simple absurdity of it, the devout followers find a new strength. How else do you explain the theft of the otherwise worthless and harmless t-shirt advertising material?
However, it has become clear that we need to regroup and clarify what exactly the movement stands for and where it will go from here. We need a new focus. We need direction.
That direction has been decided. The movement will proceed on as a form of anti-brand name. We're sick and tired of seeing the Nike or McDonald's logos wherever we look, so it's time we struck back. We need to reach out and claim a brand name of our own, where dedication to it does not make a bunch of guys in suits very rich. LARS=SEX GOD is the brand name of the people, and deserves to be advertised just as widely as those which pretend to contribute to our global community. LARS=SEX GOD takes nothing, and in return offers us a wonderfully absurd tool for laughing at the hyperbole that surrounds us. It is our one finger salute to the world at large.
The form of spreading the word is left to your imagination. You can start with the basics, like simply throwing the phrase into conversations completely at random. Alternatively, tell someone all about these web pages. We don't care what you say about them: as long as you get the phrase LARS=SEX GOD embedded in their brain somewhere, we will count it a success.
Here are some things that others have done:
Due to the efforts of Mark Brindley, you can now purchase L=SG merchandise again over at the Cafepress website. Because these items are custom-manufactured for each order, the prices (in $US) are a little more inflated than we would like but we don't have a lot of choice about that.
LARS=SEX GOD made an unexpected appearance in Australian Personal Computer magazine (Dec 2000 issue). Here's a photo of page 100.
How did that happen? A longtime supporter of the project just happens to work for the magazine and in one of his online columns he made an attempt to explain it all (albeit with a few minor factual errors). For reasons unknown to him, the designer of this promotional advertisement then latched onto it.
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