last updated: 2 April 2003

Many musicians have embraced the Internet as a promotional tool. Some use it wisely, some don't.

This document discusses issues that should be considered when creating a website for promoting a musical artist. Occasionally I will discuss technical issues but hopefully most of what I say will strike you as common sense (which all too often proves to be surprisingly rare).

Most of these ideas have been developed through my management of two fan websites. The first is Lovetown, a fan site for Stephen Cummings which I started building in 1995 and is now regarded as Stephen's "official" site. The second site is a fan site for Irish band Hothouse Flowers which was originally modelled on the Lovetown site. This document will take a look at the various pages of Lovetown, discuss why I think they work and sometimes, why they almost work.

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